Post by nafizhoque27 on Jan 18, 2024 3:31:27 GMT -6
We already discussed what outbound marketing is , and we made clear the differences between it and inbound. But we also make it clear at the end of the article that just because they are different does not make them repellent! In fact, the normal (and recommended) thing is to complement them . In this article we are going to focus on the reason why inbound and outbound marketing need each other. What is outbound? inbound and outbound marketing Outbound marketing is the marketing technique whose main purpose is to sell. Yes, we know. That is the general objective of any marketing strategy. But the characteristic of outbound is that it wants to achieve results here and now , without looking at the future. The idea is to sell here and now. He doesn't care who you are, your life, or what benefits you can get from this, he just wants you to buy NOW . It may sound cold (in fact, it is literally cold sales), but the objective is not to conquer a specific audience, it just wants you to say “yes, I'll buy.” This type of marketing has been traditional in advertising for years. For this reason, it is what we normally find in television or radio advertisements, in the press, on bus shelters, in commercial calls, etc. But we can also find it in modern versions such as website pop-ups. Learn more marketing techniques: Increase conversion rate B2B Marketing Artificial intelligence Streetmarketing Growth Hacking Relational marketing What is inbound? inbound and outbound marketing Unlike outbound marketing, inbound marketing aims to consolidate a specific audience with content that helps and solves their problems to gain their trust and that, later, thanks to that effort, they buy your products or services. That is, it is the most used marketing technique since the rise of digital marketing . Consumers currently demand content that helps them, that truly serves them. They don't want to know anything about your company or your products if you don't first make them trust you. This is the most used strategy on social networks like Instagram , where hundreds of companies make hundreds of daily posts explaining topics of interest related to their brand. There is also the classic blog that you find on business websites (like the one you are reading right now!).
With a content marketing strategy you can achieve 4 objectives: Potential clients trust you because you show them that you know what you are selling. You get traffic to your website, with the economic benefits that this entails. You help people solve their concerns or problems – the majority who search for content don't want to buy anything, just help them. Convince them that YOU can help them Buy Bulk SMS Service fore, with inbound marketing A long relationship is created with the potential client. There is a communication between both. You attract clients, you don't force them → your job is to convince them that you are the one who can help them with their needs. Why you can't do an inbound marketing strategy without outbound marketing inbound and outbound marketing It may seem a priori that outbound marketing is “old” marketing and inbound is “modern” marketing .
Nothing could be further from the truth. Outbound is still used because it WORKS and because it is NECESSARY . However, what we know today is that it is also ideal to combine inbound with outbound techniques . This can be using paid advertising , such as using SEM or paid social media ads. This type of advertising is intrusive , as is any outbound marketing technique. The idea is to create content on your social networks, such as posts on Instagram, and using Instagram Ads you can promote them so that this content, which is still an inbound marketing strategy, becomes an advertisement that reaches who it should reach. intrusively but effectively. It is effective because, thanks to the content work, your potential clients will feel more trust in you than if it were simply classic advertising. Furthermore, unlike most outbound advertising, this advertising is usually more segmented thanks to the power of the algorithm. Unfortunately, this combination is usually quite essential for many companies since organically it is increasingly difficult to get views. And without views there is no engagement.
With a content marketing strategy you can achieve 4 objectives: Potential clients trust you because you show them that you know what you are selling. You get traffic to your website, with the economic benefits that this entails. You help people solve their concerns or problems – the majority who search for content don't want to buy anything, just help them. Convince them that YOU can help them Buy Bulk SMS Service fore, with inbound marketing A long relationship is created with the potential client. There is a communication between both. You attract clients, you don't force them → your job is to convince them that you are the one who can help them with their needs. Why you can't do an inbound marketing strategy without outbound marketing inbound and outbound marketing It may seem a priori that outbound marketing is “old” marketing and inbound is “modern” marketing .
Nothing could be further from the truth. Outbound is still used because it WORKS and because it is NECESSARY . However, what we know today is that it is also ideal to combine inbound with outbound techniques . This can be using paid advertising , such as using SEM or paid social media ads. This type of advertising is intrusive , as is any outbound marketing technique. The idea is to create content on your social networks, such as posts on Instagram, and using Instagram Ads you can promote them so that this content, which is still an inbound marketing strategy, becomes an advertisement that reaches who it should reach. intrusively but effectively. It is effective because, thanks to the content work, your potential clients will feel more trust in you than if it were simply classic advertising. Furthermore, unlike most outbound advertising, this advertising is usually more segmented thanks to the power of the algorithm. Unfortunately, this combination is usually quite essential for many companies since organically it is increasingly difficult to get views. And without views there is no engagement.